It is had to describe the consistency of the product - somewhat powdery but yet creamy. I use a brush to apply, first the darker color and then the light. Goes on well - have to blend it a bit with my brush, stays on all day. I have another color (nude rush) that is light colored - but with that one, after I apply it, I then use another darker eyeshadow on the crease line/corner. The Rose Haze has nice colors. I also have the Endless Mocha but both of its shades are dark. Personally, I like the Rose Haze duo best.I apply it in the morning before work and it lasts throughout the day. If I go out in the evening I do apply more, but in general I apply only once a day. I like this type of eyeshadow and will buy again.