L'Oreal Paris Infallible 24 HR Shadow, an ultra-intense eye shadow that lasts from day until dawn—a full 24 hours. This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment. Make a lasting impression without batting an eye. Intense maximized color Luxurious powder-cream texture 24HR long lasting hold Waterproof, crease and fade resistant 24-hour long-lasting hold. Sweep over eyelid. By L'Oreal Paris