I love this color. It has just the right amount of shimmer and is pretty enough to see that it is lightly on, but more of a natural beauty look. I have several of the colors and I'm impressed with each of them. Definitely worth the money.Really love this eye shadow.I have mixed feelings about this product. I’m a big single pan fan, so I love that I found this. But it’s less pigmented than I’d like. It works best over a white or light (2-3 shades lighter than skin tone) base, then patted on with the fingertip. I’ve even tried setting spray and then going back in. It just doesn’t layer as much as I’d like.However, in conjunction with two other pink shadows (in palettes, sadly) I love, it Can be that extra boost that makes the look pop. The four shadow Elf Bite Size Eyeshadow in Rose Water (pinky champagne with shimmer, taupe, a shimmer color similar to this but a bit bluer and less vivid, and a a rich cool eggplant shimmer.And Maybelline’s The Blushed anudes, which has several similar tones, taupes, Browns, and greens.Overall, it’s not BAD. But it’s not a magic bullet. If I was going on vacation and wanted to take a single shadow or two, light on the inner corner, built up in the middle, and a darker shade on the outer corner, I’d not trust this to be my big color payoff shadow. That said, I use it multiple times a week and continue to reach for it when the palettes (which have so so many more shades) just don’t give the pop I want.Five stars as a supplimental shade.Three stars solo.Ease of applicationOrdered this product for my daughter for Christmas after she received it she seems to be very happy with it and satisfied with the resultsIt goes on very smooth and looks great.I’ve only use the eyeshadow in two different colors so far for two days, but I found it to be good quality and easy to apply and spread and blend with my finger. I like how each color is actually multicolored with specs of other colors in it, giving it a dimensional effect. It’s also thick enough for good coverage, because I’ve bought other brands that upon arrival were so thin, that you had to use huge amounts of it just to get the color to show. Not the case here. This color has just the right thick coverage so one layer is all you need. It lasts all day long without creasing, and I think it will be a good replacement for the previous Femme Couture brand that I used to use that has been discontinued (was formally sold by Sally Beauty Supply). It’s a good value for the price, and has a great selection of colors. I will definitely buy some of their other shades to mix it up.